An exciting opportunity
Sign Production got a foot inside the retail-business, when they together with Eurosign pitched for the production of all COOP Norway’s POS-materials. This included 1400 stores across eight supermarket-chains.
As a part of the selection process, they were asked to create a ”demo-store”.
Creating a demo-store meant producing a complete store with the full range of signage and POS-materials. For this, a cutting machine out of the ordinary was required!
Sign Production already had three cutters from Zünd for cutting vinyl. As they were happy with their cooperation with Zünd since 2013, and satisfied with the cutters, there were no second thoughts whether to continue the cooperation.
The current task for Zünd and Sign Production was to find the best solution for this vast project. Was it possible to upgrade the existing machines with new tools or should something else be done?
They quickly realized a new Zünd G3 XL-3200 cutter with EIS Load Table was the best and most flexible solution for production of the demo-store. Sign Production and Zünd made a rental agreement for the machine during the test- and selection period. If COOP chose Sign Production as their production partner, they would purchase the cutter. If not, they could return it.
It was a commitment from both sides.
The initiative was successful, and today the Zünd cutter produces POS material in many different types of materials, ranging from plastic to cardboard and honeycomb boards.